Our Team

Advisory Board 2025

Mark Noble

Former Aviva Global CEO Health & Protection

Paul Chetwynd-Talbot

Former Chairman of Marsh Real Estate

Laura Jackson

Global Wellbeing/Benefits Strategic Consultant

Steve Brine

Former Health Minister & Chair, Health Select Committee

Dr Wolfgang Seidl

Partner, Multinational Advisory
Mercer Marsh Benefits

The Engine of Innovation

Shaun Williams

Founder & CEO

With 38 years in the industry, Shaun is driven by a passion for improving healthcare and ensuring no one is left behind. He founded Lime Health to provide meaningful, accessible care for everyone, especially the uninsured, making a lasting impact on the industry. His leadership continues to shape a future where quality healthcare is a right, not a privilege.

Michael Brown

Head of Risk and Compliance

Michael is a seasoned professional with over 50 years' experience across financial services, including senior roles at some of the sector’s most respected firms. At Lime Health, he brings strategic oversight, financial expertise, and a sharp eye for governance to support sustainable growth and innovation. Known for his steady judgement and collaborative approach, he plays a key role in helping Lime deliver smarter, simpler solutions that work for everyone.

Anita Williams

Risk and Compliance Manager

Anita brings over 25 years of expertise in risk and compliance, adeptly converting regulatory challenges into strategic opportunities. Her forward-thinking mindset drives organisational growth and operational resilience. Beyond her professional achievements, Anita is an avid adventurer, embracing outdoor activities, creative pursuits, and new challenges, especially when supporting her charitable causes.

James Moran

Relationship Development Manager

James values building strong, trusted relationships at every level. His strategic mindset and commitment to delivering value play a vital role in expanding Lime Health’s reach and impact. With a people-first approach and a passion for consultative problem solving, he fosters meaningful partnerships that contribute to better healthcare solutions. A III degree black belt in Taekwondo and former England international, James aims to bring the same discipline, passion, and teamwork to his professional life, he spends most of his spare time watching his beloved Liverpool FC and enjoying the Herefordshire countryside.

Krisztina Ustinov

Marketing and Brand Manager

A creative strategist with extensive experience across the public and private sectors, Krisztina brings clarity to complexity through creative and visual storytelling. With a sharp eye for design and a relentless customer focus, she ensures Lime Health’s brand and messages stands out and resonates. When not working, she’s a busy mum, writing, playing music, crafting with natural stones, and admiring the night skies.

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Jakob Durstberger

Head of Platform Engineering

Jakob is a highly experienced software engineer with a passion for building powerful, reliable systems. With over 15 years in the industry and experience across multiple sectors, he focuses on delivering real value through technology. Pragmatic and adaptable, he believes in using the right tools for the job to create software that drives both business success and great user experiences. Committed to making tech an inclusive space, he’s always looking for ways to improve how teams build and innovate.

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Asha Kiran

QA Lead

Asha is the guardian of seamless experiences, ensuring every detail is flawless, and every interaction flows effortlessly. As QA Lead, she makes sure Lime Health’s technology delivers a user experience that’s second to none. Precision and patience define her work—qualities that also shine in her newest role as a proud mum. Running on little sleep but endless joy, she brings the same care and dedication to both her growing family and the products she perfects.